Google Suggests Fixes for Its Search Monopoly
In response to an antitrust ruling against its search business, Google has proposed new measures to address competition concerns. These remedies, aimed at limiting its dominance in the search engine market, include changes to its revenue-sharing agreements and default search engine contracts with partners like Apple.
Google’s proposals are part of an ongoing legal battle following a US District Court decision in August, which ruled that the company had illegally stifled competition in online search.
Key Proposals from Google
Google’s suggested remedies, submitted in a legal filing on Friday, include:
- Allowing different default search engines for different platforms and browsing modes.
- Enabling partners to change their default search provider at least every 12 months.
- Continuing revenue-sharing contracts but with new limitations.
These measures contrast sharply with the US Department of Justice’s (DOJ) more drastic proposals, which call for Google to:
- Terminate revenue-sharing agreements entirely.
- Sell Chrome, the world’s most popular web browser.
A High-Stakes Legal Battle
Google’s search engine currently accounts for 90% of global online searches, according to Statcounter. This dominance has been central to the DOJ’s case, which accuses the tech giant of using unfair practices to maintain its monopoly.
While the DOJ has labeled its remedies as necessary to restore competition, Google argues that these measures are “overbroad” and would harm its partners.
What’s Next?
Judge Amit Mehta, who ruled against Google in August, will decide on the remedies phase by August 2025. The ruling will follow additional trials and submissions from both sides.
Google has vowed to appeal the original ruling but remains engaged in the process of proposing alternative remedies to address the court’s concerns.
Implications for the Tech Industry
This case is a landmark in antitrust regulation, with significant implications for the tech industry. If Judge Mehta sides with the DOJ’s proposals, Google could face a major overhaul of its business practices, potentially reshaping the search engine market and the future of Chrome.
External Link: Learn more about Google’s antitrust case at BBC News.
Internal Link: Explore tech news and antitrust updates at Kenkou Land.
