TikTok Users Move to RedNote Amid US Ban Threat
As the 19 January deadline for TikTok’s US operations looms, millions of American users are migrating to the Chinese app RedNote, dubbed the “Little Red Book.” Popular for its blend of TikTok and Instagram-style features, RedNote has become a hub for “TikTok refugees,” many of whom are learning to navigate the app through user-created tutorials.
Why Are TikTok Users Switching to RedNote?
The Supreme Court is set to rule on a law requiring TikTok to either sell its US operations or face a nationwide ban. TikTok has refused, citing free speech protections for its 170 million US users.
In the meantime, RedNote has emerged as an alternative. With 300 million monthly users, the platform appeals to young urban audiences by offering lifestyle tips, fashion advice, and a welcoming community for US users.
RedNote’s popularity skyrocketed, becoming the #1 downloaded app on Apple’s US App Store earlier this week. The hashtag “TikTok refugee” has garnered 63,000 posts, where users share tips and even basic Chinese phrases to help navigate the app.
Concerns Over Data Privacy and Security
Despite RedNote’s warm reception, concerns persist about potential censorship and privacy risks. In Taiwan, public officials are banned from using the app due to fears of Chinese surveillance.
One US user joked, “To our Chinese hosts, thanks for having us—sorry in advance for the chaos.” However, other users, like Marcus Robinson, expressed mild unease about accepting terms and conditions written in Mandarin.
Why Some Users Love RedNote
For many, joining RedNote is an act of rebellion. Sarah Fotheringham, a school canteen worker in Utah, said, “If China wants my data that bad, they can have it.” Others, like fashion designer Marcus Robinson, see it as an opportunity to build new followings and share their work.
Several users have already seen rapid growth on the platform. Tennessee-based tech worker Sydney Crawley gained 6,000 followers within 24 hours, while others say the app has introduced them to Chinese culture and daily life.
“I love RedNote so far,” said Robinson. “I just need to learn how to speak Mandarin!”
RedNote vs TikTok: What’s Next?
Even if TikTok survives the looming ban, RedNote’s growing popularity might signal a long-term shift. Many users say they’re enjoying RedNote so much that they plan to stay, regardless of TikTok’s future.
While TikTok faces legal battles and political scrutiny, RedNote appears poised to capitalize on the chaos, offering US users a new digital home.
External Link: BBC
Internal Link: Kenkou Land
